ABOUT ME
In what started out as a hobby, and a strong passion for developing makeup skills and keeping up with the latest beauty trends, By LaurenD became a possibility for a future business venture. Eventually, By LaurenD was founded in 2017 by its dedicated and experienced owner, Lauren Doherty. Originally, this beauty service solely offered makeup services, however with experience comes progression, and Lauren, who is committed to the beauty game, wished to progress into becoming an eyelash technician. The business has continually grown year on year, and in the very beginning, gained traction via word of mouth and through a dedication to maintaining social media relevance.
In its growth, Lauren has been devoted to upskilling, aligning with the latest trends and adding to her impressive beauty collection. Lauren in her several years of experience has obtained a Certificate III in makeup, to become a professional makeup artist, and more recently obtained a Certification to become a qualified lash technician experienced in classic, hybrid and volume pre-made lashes.
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Lauren's number one favourite thing about her career thus far in the beauty industry is the ever changing beauty trends. Getting creative, and being able to craft a beautiful look through makeup will always be a strong passion for Lauren. But most of all, Lauren loves to see clients smile at their reactions to their transformations, it is a feeling that is truly heartwarming.
In looking to the future, By LaurenD has so much more to uncover, with many future goals to claim and beauty transformations to make.
